Ways A Company Can Generate Money from Explainer Videos

A Stairway to Top Google Ranking:  How to Increase Sales Through Explainer Videos

Are you ready to skyrocket up the Google ranking scale? In the rush of online visibility, everyone’s looking for a one-way ticket to this virtual heaven. But, is there a set of commandments that companies can follow? The bad news is that there is no formula, but there are variables stranded randomly, waiting for you to harness their powers. If it were 2002, I would tell you to grab a dictionary and get as many keywords as you can to outsmart the system and climb up the ranking stairway. Now in 2019, I’ll tell you to grab a seat: I have so much to talk about, and much of it will be about ranking higher and selling more through videos, and not words.

Explainer videos strike the first impression and nail it almost all the time, just like a salesman who’s been doing it for years. They are animated, catchy, and compact. They give a clear understanding about what your product is, and what you’re trying to solve, and these are the important ingredients you focus on to make a selling! First impression becomes important when we are trying to increase the conversion rate of the website, our first variable. Conversion rate lets you know how many visitors end up buying, which is what you need at the end of the day! By looking at the statistics, we find something intriguing. We want to measure the conversion rate in relation to the person’s number of visits. On which visit do you think the conversion happens mostly? The first visit includes 84% of the conversions, according to a research by Straight North, and the second visit holds 11% of the total visits. From here on, the other numbers aren’t even worth mentioning.

These numbers show how first impression is critical to your selling success online. With the short attention span that we have, how are we going to encourage people to stay and buy? In the video, make sure to include a call for action in the form of a link, voiceover, or a text, all inside the video. You already presented all the information the customer needs to know. All that’s left to do is to make them do what you expect them to: purchase, subscribe, or download. So, by default, an explainer video results in a positive conversion rate, and to ground that in numbers, here are a few statistics: 64% of potential customers buy after watching an explainer video from a trustworthy site, not to mention that they increase the rate by 20% on average.

Conversion rates matter, but what else do you need to pay attention to? We need to read Google’s artificial mind to see what values it loves. You want to increase traffic to your website, so how do you do it? Well, traffic is just the tip of the iceberg: you want website visits, but what kind of visits do you want? The real iceberg consists of the following metrics: stickiness (time on page), bounce rate, and click-through rate. Your strategy should focus on content and videos with these metrics in mind, so that your website doesn’t end up fading slowly down the page like a sinking Titanic.  Fortunately, a video improves the time spent on page. You don’t want the customers to leave after a few seconds, right? Surprisingly, explainer videos improve this time. And a recent statistic showed that it can boost the average time from 8 seconds to two minutes. First impression, remember?

 Bounce rate is somewhat different: it is the rate at which people leave the site directly after entering. Here, time-on-site is 0. The brain tells the user to click on the video because humans remember videos to be entertaining, fun, and attention grabbing. With an explainer video, you even get a lower bounce rate, but when all you have is content, this rate can be lower by 34%. Blame it on the lazy ones, but let’s admit it, our attention span is low, and all of us have so much to worry about.

OK so metrics sound nice, but how do we actually get people on the website through an explainer video? Visitors are what we need in the first place! Many techniques exist to increase traffic and thus conversion rate. We will now discuss backlinks and other exciting buzz words. Not only does your explainer video gives you a chance at Google, but it also gives you access to video search engines, mainly YouTube. How awesome is that? You already have an advantage here. Publish your video on YouTube, and even on your Instagram page: videos are easily shareable. Sharing is the kind of “Word of Mouth” that you are looking for. Give them a video worth sharing. If it’s not by sharing, how else do they come? You also want to send these people to your page. When you publish your video, you need a clickable and visible link to send them directly.

Another interesting method is backlinking, or inbound linking. That’s a great way to engage a third party with you. For backlinks, Google loves it when the third party is related to you. For example, if Psychology Today backlinks your company, which sells fashionable shoes, I can’t even see the link, and Google won’t like that at all. Also, searching for relatable websites that have a high domain authority is important. Domain authority can be considered another word for ranking, and you can know a website’s domain authority on ahrefs.com or other websites like moz.com, the open site explorer. Webmasters love videos, so when you are searching for quality backlinks, it is always better to have a website content which is entertaining and value-adding, and everybody wants it!

Another asset that comes with videos is Google Ads. With the higher ranking that you can achieve with explainer videos, you will be getting many visitors on-site. Remember the click-through rate? If these visitors end up clicking on an ad on your website, you gain money!  Click-through rates can skyrocket your sales as well as your ranking, so use them wisely. People trust anything from Google, and these offered ads are not seen as spam that need to be blocked. Also, Google offers the option to link your YouTube videos to your Google Ads account. This is good news because you get to promote your video on YouTube too, before getting people to click on the link you had prepared for them.

After seeing all these benefits, we can conclude that explainer videos win in every direction. They are the new chess game everyone is talking about, and for good reason. Remember how we used to listen to music, call our friends, and take photos on separate devices? Like smartphones, these videos offer you the ability to do all in one. As you’ve seen, you will increase your sales by default, and through other techniques, you can combine these powers through explainer videos and win the Golden medal from Google.

Looking for an awe inspiring explainer video production company? Well, VerveVideos.com produces world class videos, and we can help you with the explainer video production. You can see our explainer video examples here. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.