How much does an animated explainer video cost?

Explainer video companies have an obligation to their clients to do justice to the products they were hired to promote. This holds especially true when the products in question are complex enough to need an in-depth and comprehensive presentation that can still grab customers’ attention. Creativity and originality, the bread and butter of any effective animated explainer video, come with a certain price tag, so assessing the cost of the animated video production should be the first step in the extensive process of creating an animated explainer video.

            Creating an animated explainer video is like building a high-rise, it involves a lot of intricate stages, each with its own costs. First thing is writing the script. This is probably the cheapest yet most important stage because it is the barebones structure of the building. All other stages simply build on to it to make it more presentable. The costs of writing a script can range from $200-$500 per minute of video, depending on the overall length of the video. Writing should be concise and to the point and avoiding unnecessary wordiness is a must. Next comes choosing the animation style.

This is the first layer of paint that will decide what your video is going to look like. Your choice of style really should depend more on what better suites your product, but the price difference between the 3 most prominent animation styles; The doodle marker, clean graphics, and infographic styles are definitely worth noting. Generally speaking, any style that would involve more complex and detailed animation is going to cost more than a simple stick figure animation. A 60-second animated video would cost between $1000-$5000 depending on the style and scope of the animated video service.

            Recording the voice over and music track complimenting the animation comes next, and prices in this stage is more variable according to the voice actor and studio where the VO is recorded. The best explainer videos are the ones with high quality sound and clearly read lines, and cutting costs at the expense of quality in this stage can jeopardize the whole process. The standard rates for classic line narration range from $275 to $1700 for projects lasting up to 5 minutes. Usually, any further sound design to flesh out the final product would cost $50 to $75 per sound designer per hour, again depending on the scope of the project.

            A lot of work goes into making a custom explainer video that is specifically tailored to your product’s needs, and the amount of money you should spend should depend on how much of that money you expect to gain from your investment. The length, design, and sound all cost an amount of money that varies based on the length and style of the video. So you be the judge of how much money is needed to present your product in the most creative efficient way.

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