There is no doubt that animation videos can attract large audiences. Their simplistic yet concise style makes them too attractive not to watch, and their slick and condensed format makes them very dynamic, which is why they are used in a variety of contexts; from educational YouTube videos to modern marketing campaigns. Yet, when a potential client comes knocking, an explainer video company has to pick the right kind of animation video to match the content they are creating. So how do you know which one works best for you? Well, that’s up to what you’re trying to accomplish.
The two most popular forms are animated explainer videos; like the one Spotify ad made recently, and whiteboard animation videos if you’re looking for a more academic approach; similar to the Coca Cola Content 2020 videos. Generally, if you have is a clear message and a notepad with a whole bunch of things you want to tell your audience without putting them to sleep, whiteboard animation services are what you need. But if you fancy yourself a more abstract ideas kind of person; a picture is worth a thousand words and all that, then an animated explainer video company would probably better serve your needs.[1]
A word for the cheese-paring people out there, animated explainer videos are more expensive than the whiteboard animation videos per minute. The price difference is not too steep, but it is something to consider if you are running a tight budget for whatever project you have in mind. This discrepancy in price tends to occur because animated explainer videos are usually more animation intensive and take up extra resources from the video animation company producing them. Prices vary based on the animation style, style frames, sound effects, and a lot of other factors, but a quick google search shows costs quoted in the range of $3,000 to $10,000 per minute of whiteboard animation videos, while high-quality explainer videos can go anywhere from $5,000 to $40,000 per minute.
While it’s probably not a good idea to look exclusively at how much money you’d have to pony up when you’re deciding on the type of animation video that works better for you; you should also take into account the content and tone of what you want to put out, it is still an important factor to contemplate.
Even though both types of animation videos are dynamic, whiteboard animation videos are a bit more accommodating to companies whose products or services require a more complex explanation. For example, while a music streaming service can just use flashy animations and lively music to show the excitement and personability of its new recommended playlists feature, a medical technology company trying to sell its new wireless brain sensors and explain how they dissolve when no longer needed using bioresorbable technology would probably need a slightly more in-depth explanation.
Digital marketing explainer videos are being used by a lot of different companies selling many different kinds of products, so in most situations, you can’t go wrong with using them in your own marketing strategy. You just need to make sure the ad matches the product in tone and complexity to get those truly amazing explainer videos that do your product’s uniqueness justice.
Less is most definitely more, and the faster you can get your point across using the right type of animation video the more effective your marketing campaign is, and the more people that are willing to buy your product. As per Mari Smith’s words, “Content is king, but engagement is queen and the lady rules the house”.
Looking for awe inspiring product animation services? Well, VerveVideos.com produces world class videos, you can see explainer video examples here, and we can help you with the explainer video production. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.
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