Like any other independent creative endeavor, making money off YouTube is a very long-term goal that takes a lot of work and where luck plays a big factor in whether your channel really takes off. From simply reading the YouTube creator academy page, you could gather the basic steps involved in making money from content; uploading an advertiser-friendly video and then monetizing it with the option that best suits your content. But it really isn’t as simple as that. You’ve got to remember that YouTube didn’t start out as a place where people uploaded content to make money. It was a spot where people shared personalized videos that didn’t really have a place on any other platform, and this was what made it so unique. While the YouTube environment has significantly shifted from when it was first created, the most successful modern creators still carry some of that charm from the platform’s early days, so it’s important that the type of videos you produce are personalized to the audience you expect to be watching your content.
One type of video that has the potential to do really well on YouTube is a custom animated explainer video. Animation videos are widely used by many top tier informative and entertaining channels on YouTube and for good reason. Animation videos not only attract large audiences but also engage the audience more than other types of videos, meaning people are more likely to watch the video all the way through. This is important because advertisers don’t just look at the number of views a creator is getting, but the watch time of the average user to judge how much advertisement money a video is worth. So where a video with a million views but low engagement can make $600 in ad revenue, a video half the number of views but with high engagement (meaning people watch it all the way through and click on the ads) can net you anywhere in the $800-$1000 range. (https://www.looxcie.com/million-views-youtube-money)
There is also a revenue difference when it comes to the type of content the user is making. A news channel will make more money per view than a gaming channel because of the type of ads that are displayed on each video. With this in mind, any company would do well in using an animated explainer video service to produce their content as they would probably be making more money from an animation video explaining their product rather than filming an intern talking to a camera about the same product for 15 minutes. After all, you want your product to be presented in the most professional way possible on whatever platform it is uploaded, so consider the added ad revenue a bonus to the positive marketing.
Another possible source of revenue that you can get from your videos on YouTube is independent brand deals. Some content creators choose to bypass the inbuilt advertisement system on the site, choosing instead to seek out branding partnerships with other companies on their own. This has the potential to make a lot more money per video and is not as susceptible to the recent demonetization issues the site has been having with certain types of content. The only obstacle to this method of monetization is the fact that the big brands that offer the best deals are very picky about which content they want to partner with and tend to have very high standards when it comes to the number of views the videos on your channel get.
Successful YouTube channels that create the most profitable content are the ones that prioritize quality over quantity and create content that match what their audience wants. So in order to make money from YouTube videos, you need to make focused content that is relevant and fulfills the audience’s needs. YouTube is a unique platform and the type of videos you choose to upload should cater to that fact, whether it is an animation video for a high-end furniture product you are selling or an explainer video about how good the strawberry milkshakes are at your diner.
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