Why Does Branding Matter?

Like a “diamond is forever”, branding is the permanent pillar of any successful business strategy, so you shouldn’t ignore the potential benefits of marking your products with your own personal identity, “because you’re worth it!” No matter how much assets your company owns, “there are some things money can’t buy. For everything else, well... there’s MasterCard!” Using catchy slogans and a myriad of other downstream marketing strategies, the three companies referenced not built their respective company’s persona which is now ingrained in people’s subconscious, but also created a unified purpose for the company that extended and gave direction to all of its departments. While decent marketing can try to sell a certain product in the short term, a truly effective marketing campaign aims to foster a positive image that is going to extend past the release of said product.

I recently traveled with a few buddies of mine to Amsterdam, and from the moment we landed, I couldn’t help but be drawn to all the local Heineken ads on billboards, trains, and storefronts all over the city. What surprised me was that all of these ads were in Dutch, and none of them made any attempt to appeal to the mostly foreign tourists that regularly visit the city. With this in mind we were compelled to visit a big attraction in the city; one of the original Heineken breweries, on a tour aptly named “The Heineken Experience”. Incorporating a few charismatic Dutch teens, colorful light shows, and a few antique brewing machinery Heineken managed to infuse a traditional Dutch image into their beer, tying their brand to an entire culture, and making sure you never think of Dutch beer in the future without thinking of Heineken. That’s just one example of how a company uses branding to keep their products at the forefront of the local and international market, helping them stay ahead of the competition.

But a company’s brand isn’t just the fancy dress that they put on for customers in their advertisements. Ideally, it can act as the beacon of light guiding the set of principles that aspiring sales reps listen to at the beginning of all corporate seminars. When presented effectively, a brand would be a business’s official constitution, governing the way they manage and implement new policy, and making any decisions that management takes more acceptable to the rest of the staff across the corporate ladder. A clear company message means a focused staff, including but not limited to the marketing team, which would be better able to help give the company a sense of direction and consistency, in turn moving more products from storefronts to customers’ hands. It can even make it easier for businesses to break into new markets by making their brand more dynamic and able to shift direction to adapt to changing markets without hurting their brand integrity.

It’s hard to imagine a successful business that doesn’t rely on strong branding to succeed. The marketability and trust that come with a well-known brand are simply too integral in the process of building a loyal customer base, keeping profits high and staff focused and motivated. As currencies and markets fluctuate, a powerful brand is what makes or breaks a business, which is why 89% of marketers say that brand awareness is their top goal and why businesses that have been around for so long spend so much money trying to maintain a consistent, appealing, and reliable brand image. With the prerequisite of a good product, successful branding can propel a regular business to a competitive corporation that engages both customers and investors.

LetsMarket.it is a leading inbound marketing agency based in Canada. We deliver customer focused internet marketing solutions that are poised to deliver outstanding results and best ROI. 

How Can You Make Money on YouTube?

Like any other independent creative endeavor, making money off YouTube is a very long-term goal that takes a lot of work and where luck plays a big factor in whether your channel really takes off. From simply reading the YouTube creator academy page, you could gather the basic steps involved in making money from content; uploading an advertiser-friendly video and then monetizing it with the option that best suits your content. But it really isn’t as simple as that. You’ve got to remember that YouTube didn’t start out as a place where people uploaded content to make money.  It was a spot where people shared personalized videos that didn’t really have a place on any other platform, and this was what made it so unique. While the YouTube environment has significantly shifted from when it was first created, the most successful modern creators still carry some of that charm from the platform’s early days, so it’s important that the type of videos you produce are personalized to the audience you expect to be watching your content.

One type of video that has the potential to do really well on YouTube is a custom animated explainer video. Animation videos are widely used by many top tier informative and entertaining channels on YouTube and for good reason. Animation videos not only attract large audiences but also engage the audience more than other types of videos, meaning people are more likely to watch the video all the way through. This is important because advertisers don’t just look at the number of views a creator is getting, but the watch time of the average user to judge how much advertisement money a video is worth. So where a video with a million views but low engagement can make $600 in ad revenue, a video half the number of views but with high engagement (meaning people watch it all the way through and click on the ads) can net you anywhere in the $800-$1000 range. (https://www.looxcie.com/million-views-youtube-money)

There is also a revenue difference when it comes to the type of content the user is making. A news channel will make more money per view than a gaming channel because of the type of ads that are displayed on each video. With this in mind, any company would do well in using an animated explainer video service to produce their content as they would probably be making more money from an animation video explaining their product rather than filming an intern talking to a camera about the same product for 15 minutes. After all, you want your product to be presented in the most professional way possible on whatever platform it is uploaded, so consider the added ad revenue a bonus to the positive marketing.

Another possible source of revenue that you can get from your videos on YouTube is independent brand deals. Some content creators choose to bypass the inbuilt advertisement system on the site, choosing instead to seek out branding partnerships with other companies on their own. This has the potential to make a lot more money per video and is not as susceptible to the recent demonetization issues the site has been having with certain types of content. The only obstacle to this method of monetization is the fact that the big brands that offer the best deals are very picky about which content they want to partner with and tend to have very high standards when it comes to the number of views the videos on your channel get.

Successful YouTube channels that create the most profitable content are the ones that prioritize quality over quantity and create content that match what their audience wants. So in order to make money from YouTube videos, you need to make focused content that is relevant and fulfills the audience’s needs. YouTube is a unique platform and the type of videos you choose to upload should cater to that fact, whether it is an animation video for a high-end furniture product you are selling or an explainer video about how good the strawberry milkshakes are at your diner.

LetsMarket.it is a leading inbound marketing agency based in Canada. We deliver customer focused internet marketing solutions that are poised to deliver outstanding results and best ROI. 

How to Manage Your Social Media?

Template or Bait?

Do you know what your social media marketing goals are, or do you think you do? Advantageous goals are the measurable ones. Why are you on social media? Where do you stand on the social media presence spectrum? Mostly, social media objectives entail forming relations with potential customers, a place in the industry, getting responses to your calls to action, and raising brand awareness. Evaluate your presence on social media channels: which are you present on? Where do you stand on each? Which should you abandon and which should you keep? Should you be present on a new platform? After evaluating your presence, you got to boost it. Ask yourself are your cover photos and website captivating and engaging? Do several links or platforms lead to you? There are simple gaps that you will have to fill on the way like optimizing your bio as well by filling it in fully.

Why you need to always upgrade your social media strategy relies on the fast growth and progress of these platforms. For instance, according to a Global Web Index study, 60.3% more people had mobile internet access than 2012 in 2014. The media is on-demand for content, taking into consideration the high consumption thereof. Also, stepping beyond socialization, social media today feeds as well on commerce. Today, using Facebook or other platforms, you can create your campaigns, advertise for your brand, and increase customers. Out of 3,000 people, 64% search social media for items before they go shopping.

Your social media marketing definitely needs boosting if you have not yet organized a strategy for marketing online. You need to acknowledge your competition, outline your strategy, refer to experts and a company which can do this task for you if you are responsible for several accounts that need equal attention and effort. “Skilled businessmen are not necessarily skilled writers, social media experts, designer thats or videographers.” That is why, unsurprisingly you will, sooner or later, struggle to fabricate all the goods you need for a fruitful social media platform and plan on your own.  Add a designer and social media expert to your team! In the end, who would want to give their competitors the advantage? This requires executing a strategy that matches your business goals. If you are using the platforms with no strategy, how would you know if your activity is contributing to your growth or if it is standing in its way? Moreover, coping with demand does not occur without a strategy; therefore it is necessary to know how to connect with your customers.  Also, reviews and feedback are highly considered now that they either “make or break products”.

Thus it is indeed very essential to study your content before making way for it into social media. Here content planning steps in! It governs how and what to share, and this by itself is your means of communication with your customers with language success being based on content style. What is it that you want to tell your audience? Nothing is more customer-inspiring than originality. Knowing what to post can be inspired from the trend-setting posts. Hashtags and keywords are the keys.

Who is your audience and what do they mostly react with? How are your competitors approaching their customers, and most importantly, how will you measure the success of this social media content? In your new marketing department, make actionable insights out of your social media data. Analysis of audience, content, and performance need to take place for enhancing strategy, designs, and costs respectively. Save time using an Artificial Intelligence audience segmentation platform. Very easily you can discover your audience’s interests and behaviors. Design your strategy to fit your audience and to attract new ones.

When it comes to connecting with as much audience as possible, this relies on knowing when to post. Who said scheduling your social media posts is not beneficial? Your accounts can definitely have their calendars, because why the last-minute rush to find or make content to post? Across your several platforms, establish a consistent sharing schedule. Your social media insights show you the times your audience engage with what you post the most, so from here you know the suitable times. If you have a content plan, this makes it more possible to schedule sharing them in advance. “By failing to prepare, you’re preparing to fail”. Collaborative and preparation do take time, but scheduling your content sharing is definitely time-saving. Moreover, last minute posts do disturb the work of teams in your department. If you plan ahead, you can post the endthe same content on your multiple platforms without looking foolish or disorganized to your followers. Very importantly, your social media calendar warns you from overused terms or previously shared content!

Why does it seem that social media marketing has started to demand more time and effort than expected? It definitely is because your efforts need not just to be efforts, yet fruitful in the  end. These are but a few of the steps you need to take in this comprehensive path to successful social media marketing. Building such a plan avoid you missing out on trending matters just because you did not plan well for what you want! Therefore, less stress is achieved in addition to more efficiency and organization.

LetsMarket.it is a leading inbound marketing agency based in Canada. We deliver customer focused internet marketing solutions that are poised to deliver outstanding results and best ROI.

Are Templates Benefiting or Hurting Your Brand?

Imagine a world where all of us looked the same, had the same the color, wore the same, and spoke with the same accent. There wouldn’t be much for the word “identity” to describe. Are templates turning brands into clones? They seem well-designed and harmless, so what’s the catch? A very hard question to answer no matter at what stage you are in your branding is this: should I hire a designer, or shall I use templates and do it myself? The answer is not one-size-fits-all, but there are certain things a business needs to pay close attention to. Awareness will help you not to punch your brand in the face. You want your brand to thrive with all its identity elements, like colors, style, music, and graphics. Before you even think about launching a website or printing a logo, here are a few things to keep in mind.

Website templates are taking over the arena, and for good reasons. As one is about to launch a brand, templates are free, easy-to-use, and you can do them yourself without hiring anyone. It’s the fastest way to launch the website. But is this speed enough for you to win the rat race? For people at the first stage, it seems appropriate to use templates, but it’s not for everybody. Templates are not only double-edged swords, but they are lightsabers. It can hit you from anywhere. If your brand identity demanded flexibility, you may find limitations in your template. These can be walls stopping you from achieving originality and uniqueness. The user-friendliness comes at a monthly price. For example, Wix’s initial price is at 13$ per month, and the worst part? You don’t own your website! When you hire a designer, you pay for more than just a mere website. They have in mind your brand identity, and they can shape how all the elements can be shaped inside the website. A developer also has more freedom, so your website is tailored according to the brand’s elements. However, going for templates is just fine as a first start; however, if you’re looking to go big on online presence, it is better to go big on investment too.

Now that the identity is taken care of, there is one more thing to pay attention to: your SEO ranking. For Google to choose you over others, many things come into play. For example, user experience, loading speed, mobile compatibility, and many more. The web developer you hire knows how to play around with these to get a valid SEO ranking from Google, even at the start. However, if you still want a template, make sure you know what you’re doing or else you’ll be painting your website with the invisibility ink. Bounce rate will spike, especially if your loading is slow or the website is incompatible with mobile phones. People have no patience to wait for your website to load for more than three seconds.  Make sure you know how Google judges if you want a better ranking.

Websites aren’t the only thing keeping you awake at night, if you’re still scratching your mind on how to represent your brand. If it’s not excess caffeine, then it must be the logo design. How can your name stand out if you look like everybody else? Brand logos are what we remember. If you see an apple with one bite at the top, you’ll either think about the Apple company’s logo, or Snow White. When you think about the color blue in brands, Facebook and Dropbox will pop inside your brain. Low cost or free Logos might sound tempting as a bait is to a hungry fish, but can you guarantee that they will be of high quality? You get what you pay as always. It’s better to invest in something that makes your brand unique. In this case, template is just another word for Similar, and it’s exactly what you’re not trying to achieve when it comes to your brand’s symbol. If you already have a budget constraint, see if you can hire a freelancer and not a firm. You can always get around this! If you still want to get a template, at least make sure that it can be modified or that the website can give you multiple options for a lower cost.

The only one thinking about you for free, is you. Just remember one important rule. Whoever designed fixed templates didn’t think about you specifically. Templates can come in handy, but not all the time.  So, make sure you are certainly aware of all the cons and pros of using templates. If your brand identity is turning into brand similarity, it’s time to raise the red flag.


LetsMarket.it is a leading inbound marketing agency based in Canada. We deliver customer focused internet marketing solutions that are poised to deliver outstanding results and best ROI.

Ways A Company Can Generate Money from Explainer Videos

A Stairway to Top Google Ranking:  How to Increase Sales Through Explainer Videos

Are you ready to skyrocket up the Google ranking scale? In the rush of online visibility, everyone’s looking for a one-way ticket to this virtual heaven. But, is there a set of commandments that companies can follow? The bad news is that there is no formula, but there are variables stranded randomly, waiting for you to harness their powers. If it were 2002, I would tell you to grab a dictionary and get as many keywords as you can to outsmart the system and climb up the ranking stairway. Now in 2019, I’ll tell you to grab a seat: I have so much to talk about, and much of it will be about ranking higher and selling more through videos, and not words.

Explainer videos strike the first impression and nail it almost all the time, just like a salesman who’s been doing it for years. They are animated, catchy, and compact. They give a clear understanding about what your product is, and what you’re trying to solve, and these are the important ingredients you focus on to make a selling! First impression becomes important when we are trying to increase the conversion rate of the website, our first variable. Conversion rate lets you know how many visitors end up buying, which is what you need at the end of the day! By looking at the statistics, we find something intriguing. We want to measure the conversion rate in relation to the person’s number of visits. On which visit do you think the conversion happens mostly? The first visit includes 84% of the conversions, according to a research by Straight North, and the second visit holds 11% of the total visits. From here on, the other numbers aren’t even worth mentioning.

These numbers show how first impression is critical to your selling success online. With the short attention span that we have, how are we going to encourage people to stay and buy? In the video, make sure to include a call for action in the form of a link, voiceover, or a text, all inside the video. You already presented all the information the customer needs to know. All that’s left to do is to make them do what you expect them to: purchase, subscribe, or download. So, by default, an explainer video results in a positive conversion rate, and to ground that in numbers, here are a few statistics: 64% of potential customers buy after watching an explainer video from a trustworthy site, not to mention that they increase the rate by 20% on average.

Conversion rates matter, but what else do you need to pay attention to? We need to read Google’s artificial mind to see what values it loves. You want to increase traffic to your website, so how do you do it? Well, traffic is just the tip of the iceberg: you want website visits, but what kind of visits do you want? The real iceberg consists of the following metrics: stickiness (time on page), bounce rate, and click-through rate. Your strategy should focus on content and videos with these metrics in mind, so that your website doesn’t end up fading slowly down the page like a sinking Titanic.  Fortunately, a video improves the time spent on page. You don’t want the customers to leave after a few seconds, right? Surprisingly, explainer videos improve this time. And a recent statistic showed that it can boost the average time from 8 seconds to two minutes. First impression, remember?

 Bounce rate is somewhat different: it is the rate at which people leave the site directly after entering. Here, time-on-site is 0. The brain tells the user to click on the video because humans remember videos to be entertaining, fun, and attention grabbing. With an explainer video, you even get a lower bounce rate, but when all you have is content, this rate can be lower by 34%. Blame it on the lazy ones, but let’s admit it, our attention span is low, and all of us have so much to worry about.

OK so metrics sound nice, but how do we actually get people on the website through an explainer video? Visitors are what we need in the first place! Many techniques exist to increase traffic and thus conversion rate. We will now discuss backlinks and other exciting buzz words. Not only does your explainer video gives you a chance at Google, but it also gives you access to video search engines, mainly YouTube. How awesome is that? You already have an advantage here. Publish your video on YouTube, and even on your Instagram page: videos are easily shareable. Sharing is the kind of “Word of Mouth” that you are looking for. Give them a video worth sharing. If it’s not by sharing, how else do they come? You also want to send these people to your page. When you publish your video, you need a clickable and visible link to send them directly.

Another interesting method is backlinking, or inbound linking. That’s a great way to engage a third party with you. For backlinks, Google loves it when the third party is related to you. For example, if Psychology Today backlinks your company, which sells fashionable shoes, I can’t even see the link, and Google won’t like that at all. Also, searching for relatable websites that have a high domain authority is important. Domain authority can be considered another word for ranking, and you can know a website’s domain authority on ahrefs.com or other websites like moz.com, the open site explorer. Webmasters love videos, so when you are searching for quality backlinks, it is always better to have a website content which is entertaining and value-adding, and everybody wants it!

Another asset that comes with videos is Google Ads. With the higher ranking that you can achieve with explainer videos, you will be getting many visitors on-site. Remember the click-through rate? If these visitors end up clicking on an ad on your website, you gain money!  Click-through rates can skyrocket your sales as well as your ranking, so use them wisely. People trust anything from Google, and these offered ads are not seen as spam that need to be blocked. Also, Google offers the option to link your YouTube videos to your Google Ads account. This is good news because you get to promote your video on YouTube too, before getting people to click on the link you had prepared for them.

After seeing all these benefits, we can conclude that explainer videos win in every direction. They are the new chess game everyone is talking about, and for good reason. Remember how we used to listen to music, call our friends, and take photos on separate devices? Like smartphones, these videos offer you the ability to do all in one. As you’ve seen, you will increase your sales by default, and through other techniques, you can combine these powers through explainer videos and win the Golden medal from Google.

Looking for an awe inspiring explainer video production company? Well, VerveVideos.com produces world class videos, and we can help you with the explainer video production. You can see our explainer video examples here. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

How Are Animated Explainer Videos Different from Whiteboard Animation Videos?

There is no doubt that animation videos can attract large audiences. Their simplistic yet concise style makes them too attractive not to watch, and their slick and condensed format makes them very dynamic, which is why they are used in a variety of contexts; from educational YouTube videos to modern marketing campaigns. Yet, when a potential client comes knocking, an explainer video company has to pick the right kind of animation video to match the content they are creating. So how do you know which one works best for you? Well, that’s up to what you’re trying to accomplish.

The two most popular forms are animated explainer videos; like the one Spotify ad made recently, and whiteboard animation videos if you’re looking for a more academic approach; similar to the Coca Cola Content 2020 videos. Generally, if you have is a clear message and a notepad with a whole bunch of things you want to tell your audience without putting them to sleep, whiteboard animation services are what you need. But if you fancy yourself a more abstract ideas kind of person; a picture is worth a thousand words and all that, then an animated explainer video company would probably better serve your needs.[1]


A word for the cheese-paring people out there, animated explainer videos are more expensive than the whiteboard animation videos per minute. The price difference is not too steep, but it is something to consider if you are running a tight budget for whatever project you have in mind. This discrepancy in price tends to occur because animated explainer videos are usually more animation intensive and take up extra resources from the video animation company producing them. Prices vary based on the animation style, style frames, sound effects, and a lot of other factors, but a quick google search shows costs quoted in the range of $3,000 to $10,000 per minute of whiteboard animation videos, while high-quality explainer videos can go anywhere from $5,000 to $40,000 per minute.

While it’s probably not a good idea to look exclusively at how much money you’d have to pony up when you’re deciding on the type of animation video that works better for you; you should also take into account the content and tone of what you want to put out, it is still an important factor to contemplate.


Even though both types of animation videos are dynamic, whiteboard animation videos are a bit more accommodating to companies whose products or services require a more complex explanation. For example, while a music streaming service can just use flashy animations and lively music to show the excitement and personability of its new recommended playlists feature, a medical technology company trying to sell its new wireless brain sensors and explain how they dissolve when no longer needed using bioresorbable technology would probably need a slightly more in-depth explanation.

Digital marketing explainer videos are being used by a lot of different companies selling many different kinds of products, so in most situations, you can’t go wrong with using them in your own marketing strategy. You just need to make sure the ad matches the product in tone and complexity to get those truly amazing explainer videos that do your product’s uniqueness justice.
Less is most definitely more, and the faster you can get your point across using the right type of animation video the more effective your marketing campaign is, and the more people that are willing to buy your product. As per Mari Smith’s words, “Content is king, but engagement is queen and the lady rules the house”.



Looking for awe inspiring product animation services? Well, VerveVideos.com produces world class videos, you can see explainer video examples here, and we can help you with the explainer video production. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

How much does an animated explainer video cost?

Explainer video companies have an obligation to their clients to do justice to the products they were hired to promote. This holds especially true when the products in question are complex enough to need an in-depth and comprehensive presentation that can still grab customers’ attention. Creativity and originality, the bread and butter of any effective animated explainer video, come with a certain price tag, so assessing the cost of the animated video production should be the first step in the extensive process of creating an animated explainer video.

            Creating an animated explainer video is like building a high-rise, it involves a lot of intricate stages, each with its own costs. First thing is writing the script. This is probably the cheapest yet most important stage because it is the barebones structure of the building. All other stages simply build on to it to make it more presentable. The costs of writing a script can range from $200-$500 per minute of video, depending on the overall length of the video. Writing should be concise and to the point and avoiding unnecessary wordiness is a must. Next comes choosing the animation style.

This is the first layer of paint that will decide what your video is going to look like. Your choice of style really should depend more on what better suites your product, but the price difference between the 3 most prominent animation styles; The doodle marker, clean graphics, and infographic styles are definitely worth noting. Generally speaking, any style that would involve more complex and detailed animation is going to cost more than a simple stick figure animation. A 60-second animated video would cost between $1000-$5000 depending on the style and scope of the animated video service.

            Recording the voice over and music track complimenting the animation comes next, and prices in this stage is more variable according to the voice actor and studio where the VO is recorded. The best explainer videos are the ones with high quality sound and clearly read lines, and cutting costs at the expense of quality in this stage can jeopardize the whole process. The standard rates for classic line narration range from $275 to $1700 for projects lasting up to 5 minutes. Usually, any further sound design to flesh out the final product would cost $50 to $75 per sound designer per hour, again depending on the scope of the project.

            A lot of work goes into making a custom explainer video that is specifically tailored to your product’s needs, and the amount of money you should spend should depend on how much of that money you expect to gain from your investment. The length, design, and sound all cost an amount of money that varies based on the length and style of the video. So you be the judge of how much money is needed to present your product in the most creative efficient way.

Looking for awe inspiring human resources training videos? Well, VerveVideos.com produces world class videos. You can see our explainer video examples here. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

Five Reasons Businesses Hire Animated Video Company

More profit at the lowest cost seems very appealing to your company, doesn’t it? But wouldn’t you want to pay almost 5 times more for an explainer video company than a freelance animator or an available software? If not, you will probably change your mind. Cheap customer service will cost you potential customers in the end! Hiring an explainer video company is having your brand, logo, or website explained in details and professionalism from A to Z.

            Proof present, good explainer videos make your visitors stay an average of two extra minutes at your page. You should not expect more online visibility if you refuse to make way for a professional company to take hold of your video content, especially that this type of content is desired more today for the audio-visual combination. If your content is desired and gets promoted, more visibility will show on social media, YouTube and other search engines that realize that your platform is of attentiveness and thus boost your SEO (Search Engine Optimization).

            What matters to marketing companies more than sales than more sales? Crazy Egg, an online application, which after being taken care of by an explainer video company, got a 64% increase in their conversion rates! The right and professional explainer video will not solely explain your product and/or service, yet it will also enhance customer-producer relationships, and thus increase sales taking into consideration their attractive nature.

            With a software or a wrong template, you will have to repeat and edit, and this equals a lot of work, let alone the money. When you hire a professional company, on the other hand, and even though you pay folds more, you get desired results, with no money wasted, nor time. This way, you do not have to write and rewrite the script, design the animation, etc. Why waste effort, time, and money when an explainer video company with experts in writing, animation, and illustration can get you the best results all at their responsibility? The result is a finely explained product or service with a deserved one-time cost and no lost money.

            With an unappealing explainer video, there is no guarantee that your customers or visitors take a desired action. With a well put, professionally made explainer video, your viewers will be tempted to download a version, buy a product, go for a service, or simply subscribe. Therefore, your call to action starts to count once transmitted in the right and fit way to both of your product and customer. Your message is clear because some messages are not as clear in live action videos.

            As aforementioned, when you hire a professional company in explainer video making, you are hiring a full team, fully pledged to making your message reach across. The company takes care of scriptwriting. You might know the story you want included, but you would not necessarily know how to do a whiteboard animation. The online solutions are not as effective as the professional ones. Story boarding, editing and rendering are not any of your duties as a marketer, so why bother waste effort when the solution is present and effective on the short and long run? The hired company customizes your video to fit your business and message. Moreover, you would not have to worry about spending hundreds and thousands on software attempts. You can even forget about purchasing any! All of this and so much more come in a package professional company giving you the desired outcomes each time.


Looking for an awe inspiring explainer video production company? Well, VerveVideos.com produces world class videos. You can see explainer video examples here. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

Why DIY Animated Explainer Video Software Is Not Benefiting Your Business?

There is an opinion that perhaps instead of relying upon an animated explainer video service, you need to rely on animated explainer video software. However, animated explainer video templates have a lot of limitations that you need to understand. Animated explainer videos cannot do justice to the kind of work that more brand conscious companies would like them to deliver.

Software Lacks Variety

Animated explainers, tutorials created using software cannot help you get a lot of variety. They do not offer you the kind of variety that you would like to have in terms of characters, storyboards, and sounds. The monotonic voices at the back also hardly do any justice to something you would call a unique piece of art. Thus, if you are looking to differentiate yourself or come up with different ideas, animated explainer video software is probably not the right choice for you.

No Room for Customization

The animated explainer video templates try to cover generic situations. You can find different types of templates that animated explainer video software offer. However, when it comes to customization, there isn’t much that you can do with premade explainer video templates. You cannot get the kind of freedom you would like to have if you want to customize animated explainer videos to represent your business in a different yet unique way. For instance, you may want to present a case study but that kind of situation has not been covered within the given templates. You would not be able to get any benefit using animated explainer video software.

The Videos You Get Created Like the Ones Already Available Online

One of the biggest problems with cheap off the shelf animated explainer video software is that you are not the only one using them. There are so many other organizations out there that use them for promoting their own businesses and brands. In that case, even if you try to create a unique explainer video, it will still look a lot similar to the ones that others have created. Since, you would also be using similar-looking characters, backdrops, and storyboards. You would find yourself overwhelmed by this lack of differentiation, letting your brand drown into the voice of other similar looking animated explainer videos created using software instead of customizing them for a particular audience.

Cannot Help You Differentiate Yourself from the Rest

When it comes to running a business, one thing that every organization wants to do is create a different story like no other story out there. They need to get all those elements into their story that help them add that factor of being different and not just a “me too” company. Thus, you can only accomplish that by hiring a professional animated explainer video company that creates everything from scratch just for your business or brand. On the other hand, if you are using explainer video software, you are nowhere near the creation of a differentiation factor. Thus, you are advised to seriously consider the repercussions of relying on an animated explainer video software that so many other businesses have used in the past.

Looking for an awe inspiring explainer video? Well, VerveVideos.com produces world class videos, and we can help you with the explainer video production. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

Factors Determining Animated Video Production Cost

Here are some of the factors that go into consideration by animated video services, these will help you estimate the budget that you would require.

Length of the Video

One of the critical elements of cost for animation video services is the cost. There are many companies that offer animated video production in Toronto. These services will always ask upfront about the cost that you need to incur or a ballpark figure that you need to keep in mind while getting a quote for their services. One of the questions is the length of the video that you would like to be created for your project. The length increase of explainer video means more time and resources required to create it. But most of the videos have a length of between 30 seconds and a minute. Too lengthy videos are not recommended since the audiences start losing interest, yawning at the whole idea and not getting any takeaways to keep in their memories.

Details on the Different Phases of the Video Production Process

Creating a video that is unique to your business or project is not that easy. If you want your brand or idea to stand out, you need to work along with the animated explainer video services provider to ensure that you are able to create that factor of differentiation.

· It starts with research about the idea and what expectations the audiences will have with the visual explainer content that you are going to create.
· Scripting is another tricky part where the client has to work alongside the explainer video company to ensure the end message is delivered as per the needs of the audiences in mind. They are able to identify the target and achieve the goals accordingly.
· After that, there is storyboarding and animation that has to match the whole idea to help you present it in a holistic manner.
· Voiceover helps you give that kind of voice that goes well with the message as well as the tone.
·  Design and animation is the part where the actual process of finalizing the end product takes place.
· Lastly, don’t forget sound design, since it adds those sound effects that help improve engagement of the audience.

Custom Characters

Every other explainer created cheaply or using off the shelf software looks the same. There isn’t any difference at all since all the characters are similar looking. If you don’t want your video to become part of that forgotten crowd of characters, you need to ensure that its characters stand out.

Custom characters must be built while keeping your audience likes and dislikes into perspective. You should consider building custom characters that your audience can relate to. For instance, if you are planning to create an animated explainer video for the auto repair service, a character wearing the attire of an automobile mechanic would go better with the whole idea instead of a character wearing a regular suit, jacket, with a tie. Thus, custom characters play a critical part in helping your business distinguish yourself from countless others relying on similar-looking animated video characters found in every other video.


Looking for an awe inspiring explainer video for startup? Well, VerveVideos.com produces world class animated explainer videos. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

Five Benefits of Business Animation Videos

There are many benefits you can gain from business animation. As an entrepreneur struggling to get the most out of minimal resources, you need to rely on marketing channels that are cost-efficient and also offer high ROI. Small, medium, and even large business organizations are increasingly relying on business animation videos to get the most benefits.

Benefits of Using Business Explainer Videos

Let us take a look at the advantages that a business can reap from using explainer videos.

Improved Rankings on Google

With the ever-evolving algorithms of Google, there is so much that goes into consideration when ranking a website. Videos are gradually taking center stage in the search results getting displayed on Google. A business video company takes that factor into consideration and also recommends detailed descriptions and tags for you to consider adding, so that Google can rank your videos higher.

Can Be Watched on Any Screen, Big or Small

There are so many venues, places, and workspaces where a businessperson can consider using animated business videos. You can use explainer videos in live conferences, webinars, web pages, events, on social media, on your website, or you can embed them in your email signature. With so many ways to view media like tablets, PCs, and smartphones, you need a video format compatible with all devices. A business animation video is compatible with all devices and can adjust itself according to the screen size, thus offering a lot of flexibility in their usage.

High Return on Your Investment in the Video

When it comes to engaging new potential customers, animated explainer videos for business are right up there on top of the best choices list. They have proven to help significantly increase engagement levels and aid in enhancing conversion rates. The cost of getting an animated explainer video is a lot less compared to a live action video that is filmed using real models and actors. Due to its relatively lower cost and higher benefit, it has a higher rate of return on the investment. You can also keep track of the visitors viewing the video to know if they are interacting with it or not and tweak it accordingly.

Excellent Way to Create Brand Awareness

Business animation videos can be a great way to improve brand awareness. In this era where conventional media platforms like TV, newspapers, and radio are losing the audiences’ interest, you need to have a video that can be shared across the new channels replacing them to be able to reach as many people as possible.

More Conversions Online

The conversion rates are reported to range from 65% to 75% when a business owner has used a business explainer video. Consider the overall positive impact that it will have on engaging your customers. By simply placing them on your landing pages, they can further assist in making customers aware of your products or services and increase the probability of conversions.

Looking for an awe inspiring explainer video or want to know explainer video cost? Well, VerveVideos.com produces world class animated explainer videos. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.

Five Tips to Run Successful Animation Video Companies

There are many ideas for online businesses that one can start. However, when it comes to showcasing your creativity, an animation video company is right up there with other mentally challenging professions. There are some aspects of running animation video companies that you need to fully understand before you start your video company in order to be able to compete.

Tips to Successfully Run an Animation Video Company

Keep these helpful tips in mind when creating animation video for business.

Identify Your Target Market

When it comes to running animation video companies, you need to understand that without identifying your targeted market, you won’t be able to taste financial success. You need to figure out what type of video you make the best, and then target the individuals and organizations that are known to employ that type of video in their marketing campaigns and corporate meetings.

Assemble a Talented Team of Professionals

Running a successful animation video company is not dependent on one specialty. You need to have a talented team for different tasks including designing, voiceovers, scripts, storyboarding, and animation to name a few. You also need to have an editor who has perfected their craft over time and can deliver high-end video projects. So, you need to know where will you get the individuals who can help you with these tasks. There are many freelancers websites where you can find the desired resources. Make sure that you have the resources that would help you finish each project before you accept the project in the first place. Even if you are missing one specialty, it will impact the whole video watching experience. Every professional helping you needs to have plenty of experience in their field so that the final video would be a holistic project, not work done by amateurs.

Manage Your Budget Sensibly

If you are thinking of expanding, always remember that creating animation video for business is something for which you don’t initially need physical space. When you first start your animation video company, you need to spend money wisely. It is more sensible to spend money on marketing or on paying the resources you have hired. Unforeseen expenses might also come up at any point during your business’s launch and growth phases, so it is prudent to have money saved up just in case.

Seek Out Businesses Who Need Your Services

Not every other business organization will be interested in hiring your services. Therefore, you need to be selective in finding an industry where they need to engage their customers using explainer animated videos. These industries understand the value of explainer videos, have the ability to pay for the quality of work you are doing, and can provide your company with a long-term contract if they like your work.

Looking for with a stellar explainer video company? Well, VerveVideos.com produces world class animated explainer videos. We are globally recognized for working with locally and international private and government clients, delivering them custom animated explainer videos as per their specific requirements, to help them better engage their audiences, and enabling them to highlight key takeaways for their clients.