Top Production Tips from the Best Explainer Video Agency

Experience High-Quality Explainer Videos Made by Other Companies

 

Creating explainer videos is an art, and it is essential that you familiarize yourself with the work of some of the best explainer video makers in order to understand how an explainer video agency can create such quality video content. The top explanation video makers follow a certain procedure to create effective explainer videos and put in a lot of effort to make sure the smallest details in their videos are up to par. This is what makes a successful explainer video agency stand out, and why taking the time to watch and analyze the creations of such an explainer video agency a valuable first step in the process of producing your own high-quality content.

 

Write a Short, Simple, and Focused Script 

 

Making an explainer video is very similar to creating a movie trailer. In 90 seconds or less you want to hook your audience, tell them about your product and/or company, and make sure they will remember it when your product is released. In order to achieve this, a good explainer video agency writes up a simple script that conveys what the product is about in the most interesting way possible and the shortest time possible. The fact of the matter is unless your 5-minute video is a clip from the next Avengers movie, the majority of people are not going to watch it all the way through. So an effective explainer video agency generally tries to condense the content of the video to at least less than 2 minutes to make sure the audience is not overwhelmed by the information presented.

Tell a Story Your Audience Wants to Hear

Your customers have a certain issue or something they are missing that they might not know about yet, and the explainer video agency is the long-awaited messenger coming to tell them that the solution to all their problems is here. Storytelling is a big part of the explainer video production process, but the story you need to tell should be something that your audience can relate to. For a good example of this look no further than the best app explainer videos out there right now. The Plato entertainment app explainer video (available here: https://blog.advids.co/20-best-animated-mobile-app-explainer-and-intro-video-examples) is a good model on how the explainer video agency can tell a story that carries meaning with a gaming-oriented modern audience. By knowing what your audience wants to hear, the best explainer video agency can make sure they get the people watching invested in the content they present.

Get Some Pros on the Job

Whatever your product or service is, you can always find an explainer video agency that can tell your story clearly and effectively. In fact, the best startup explainer videos are created by professional explainer video companies that take on the responsibility of helping new startups break into their respective markets. This is important as most new companies might not have the budget or the staff to take on the intensive task of creating an explainer video. By hiring a professional explainer video agency, they can free up their resources to focus on developing other parts of their company. But even bigger companies sometimes outsource their explainer video production to a dedicated explainer video agency.


The crazy egg explainer video (https://crazyegg.wistia.com/medias/i9g2c1n2vu) is one example of how an external company can in some situations create more effective explainer videos than if it was made by the company itself. You can also be more confident that you will get a high-quality product when working with a professional explainer video company as they are more experienced and have a more objective view of your company and product, so they can produce more unbiased, well-researched content that won’t alienate your audience. 

 

Visit any explainer video company online to discuss your next video. You can also get more information about explainer video cost here.